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Groupon Buys Ideeli for $43M in Cash to Get More Fashionable

Groupon has acquired ideeli, a flash fashion sales site, for $43 million in cash.
The acquisition, which was announced on Monday, is intended to expand Groupon's fashion offerings and bolster ties with brands in this space.
See also: Groupon Redesigns Website for First Time in Five-Year History
“Ideeli extends our fashion presence and brings great relationships with many of the top brands in apparel," Groupon CEO Eric Lefkofksy said in a statement. "Our customers have a demonstrated appetite for these offers, and by broadening our reach in this space Groupon is even better positioned as the place you start when you want to do or buy just about anything, anytime, anywhere.”
The acquisition appears to be a less-than-desirable outcome for ideeli and its investors. The startup had received more than $100 million in venture funding to date. In fact, the company had raised $12 million just last summer, but was said to be struggling to bring in additional funds.
from mashable.com

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